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Boost SEO With Image Alt Tags

how to use image alt tags

Learning SEO (Search Engine Optimization) can be a full time job all by itself.

Trying to keep up with all the latest changes can leave you feeling frustrated and confused.

Which page should I mark as “canonical”? When should I use the rel=”nofollow” attribute? How many keywords should I try to stuff into a paragraph? This week, are back links good or bad?

As you can see..SEO can be as complex as you want it to be. Fortunately, there are a few rules that have not changed over time, one of them being the “ALT” tag for images.

What Is The Image ALT Tag?

The ALT stands for alternative text and here is what it does and why it is important to the seo health of your blog or website. Search engines (like Google and Yahoo) use little pieces of software called “bots” or “spiders” to go out into the web and crawl (or read) all of the websites. Since these are not actual people, they can only read pieces of code or text..they can’t SEE images the way we do. They would know that an image exists only by the file name itself, since it will have some sort of attribute attached to it such as .jpg, .png, or .gif , identifying it as an image.

Using the ALT Tag in our images allows us to add a description to the image that the search engines can read..in other words..we get the opportunity to describe our images to the search engine, telling them what the image is and what it is about.

Here are 2 quick SEO Tips For Your Images

1. ALWAYS name the image using a related keyword or keyword phrase. For example if you have an image of a waterfall that you took on vacation, name the image waterfall.jpg. Watch the quick video below to learn how to change the file name of your images.

2. ALWAYS use the image ALT tag! It took me a while to figure out how to do it too..so don’t worry! I am going to show you step by step how to do it using both the WordPress platform and the Weebly site builder. Those short videos are below.

How To Add Alt Tags In WordPress

How To Add Image Alt Tags In Weebly

Image alt tags are one of the most overlooked things, but they are very important to the seo optimization of your site and really easy to implement. As with most things like this, the hard part is getting into the habit of adding the alt tag and making sure you have an optimized image name every time you upload images! Once you do it a few times, it becomes second nature and something you will do automatically.

Easy SEO Tips For The DIY Blogger! Click To Tweet

Your Challenge!

Pick one of your posts or web pages and go through and check your images for the alt tag. If you have a ton of images and posts, don’t let the job overwhelm you! Take it page by page, little by little, until you get it all optimized. It will make a difference and is well worth the time!

Here is a related post I did on optimizing your images for speed. I show you a free tool you can use to optimize your images for a faster loading website.

If you have comments, tips of your own, or questions you need some help with, leave a comment below!


As always..to YOUR success!

Matthew McAlpine

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