As marketers, we are always looking for the latest and greatest methods of getting our message in front of hungry customers. Always tweaking, always testing, always looking to re invent the wheel.
Sometimes, it pays to stay true and focus on the methods that have proven to be successful over the years, one of those being email marketing.
Although it is true email marketing may have seen its hay day, I maintain that for my advertising dollar, email marketing is still one of my greatest income generating assets.
Some of the methods have changed a bit over the years..there is a higher focus now on providing real value and developing relationships..and for very good reason.
The lifetime value of just one email subscriber can be unlimited.
Read that again and understand it..it’s important.
If it cost you two or three dollars to get that customer and they remain with your business for years..how much money do you think they might spend? Now you are starting to see what a great ROI email marketing can provide.
The infographic below is a great representation of how to sell through email, and provides some solid stats as to why you should consider email marketing as one of your primary forms of marketing.
If you are not currently using email marketing in your business, I would encourage you to make it a primary focus in 2015! My email marketing platform of choice is GetResponse, and you can use my link below and get a free full 30 day trial!
To YOUR Success!